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Discover the beauty of your lashes and brows 
Revive your eyes
With the spring collections for eyelash and eyebrow renewal, exceptional hydration and shine await you.
Discover the beauty of your lashes and brows
Allure Best of Beauty 10 Years in a Row
An editor favorite for over a decade, our RevitaBrow® Advanced is the brow serum beauty experts
swear by.
Shop nowswear by.
Shop now 
Lush,Beautiful Lashes—Gentle on The Eyes
Finally, a lash serum made specifically for sensitive eyes. Introducing RevitaLash® Advanced
Sensitive.
Shop nowSensitive.
Shop now 
Full Volume Now. Thicker-Looking Hair in Weeks.
Take fine, thinning hair to new heights with the Volumizing Hair Collection.
Survey results from a 4-week consumer study of 33 participants including women and men using
Volume Enhancing Foam.
Shop nowSurvey results from a 4-week consumer study of 33 participants including women and men using
Volume Enhancing Foam.
Shop now 
TURN UP THE DRAMA
Prime and define lashes with Double-Ended Volume Set, our 2-in-1 conditioning primer and volumizing
mascara for lashes that refuse to be ignored.
Shop nowmascara for lashes that refuse to be ignored.
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OUR STORY
Established in 2006, our story began with just one product – our original lash conditioning serum –
inspired by the immense love between our founder and his beloved wife Gayle, as a solution to help her
feel beautiful during her courageous fight against breast cancer.
Read moreinspired by the immense love between our founder and his beloved wife Gayle, as a solution to help her
feel beautiful during her courageous fight against breast cancer.
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