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Allure Best of Beauty 10 Years in a Row
An editor favorite for over a decade, our RevitaBrow® Advanced is the brow serum beauty experts
swear by.
Shop nowswear by.
Shop now 
Lush,Beautiful Lashes—Gentle on The Eyes
Finally, a lash serum made specifically for sensitive eyes. Introducing RevitaLash® Advanced
Sensitive.
Shop nowSensitive.
Shop now 
Full Volume Now. Thicker-Looking Hair in Weeks.
Take fine, thinning hair to new heights with the Volumizing Hair Collection.
Survey results from a 4-week consumer study of 33 participants including women and men using
Volume Enhancing Foam.
Shop nowSurvey results from a 4-week consumer study of 33 participants including women and men using
Volume Enhancing Foam.
Shop now 
TURN UP THE DRAMA
Prime and define lashes with Double-Ended Volume Set, our 2-in-1 conditioning primer and volumizing
mascara for lashes that refuse to be ignored.
Shop nowmascara for lashes that refuse to be ignored.
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OUR STORY
Established in 2006, our story began with just one product – our original lash conditioning serum –
inspired by the immense love between our founder and his beloved wife Gayle, as a solution to help her
feel beautiful during her courageous fight against breast cancer.
Read moreinspired by the immense love between our founder and his beloved wife Gayle, as a solution to help her
feel beautiful during her courageous fight against breast cancer.
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